Image via CrunchBase
Last week was a every special week for Social Media in Mexico. We had the first Social Media Conference in the region with global and local speakers, and .Fox had a news conference presenting their partnership with Facebook not only for Mexico but for the rest of the region. The event had around 400 attendees.
Facebook had seen and experienced the explosive growth in the region and it is taking advantage to the social customer in Colombia, Argentina, Mexico and elsewhere.
Last week Facebook celebrated 6 years as a company and 400 millions of users, with 5 million daily users just in Mexico. This represents a unique user growth of 189% of active users in Mexico (active users are those users that have used Facebook for 30 days). And, worldwide Facebook is adding
1.4 million users a day. Latam had a 58% growth and United States had a 53% growth.
Very impressive stats according to Mike Murphy, Facebook VP of Sales, who presented the Facebook/.Fox partnership to sell advertising services in Latin America. According to Mike Murphy, .Fox has the proper marketing platform to offer the different advertising capabilities from digital marketing to Facebook advertising.Facebook mission is to give people the power to share and make the world more open and connected. Mike provides some good examples of this connected world during his presentation by showing a demo of the No quiero mas Farc en Colombia. The Colombia group against Farc shows why Facebook is quite different from other Internet site - Facebook is different due to the amount of sharing is happening within Facebook. It is about identity, connections and sharing.
Here are other impressive stats provided by Mike Murphy.
- Users are staying on Facebook in a average of 22 minutes per day and 2.6 visits per day
- 50% of the active users log in every day
- 400m unique home pages
- 50 millions operations per second
- 2.5 billion pieces are shared per day
- 1.2 millions photos are uploaded a second
Mike talked about the social graph in Facebook and how social events in Iran, Colombia, Saudi Arabia and Venezuela are making Facebook a movement platform. These movements are not only happening in blogs, YouTube and Twitter, but they are also in Facebook.
The social graph is a global 2-way marketing program where companies can use Facebook to engage consumers in conversations with many channels such as suggest to friends, photos, engagement ads, comments, gifts, polling, you like, pages and groups.
Mike mentioned many times that Facebook is not a kid site, it is about many different demographics.
One key point that Mike mentioned is that applications are tactics to engage users in a Page, and Pages are channels to reach customer. However, you need to engage the customer: ask your customer what you want to do as a brand, enable conversations - positive and negative, enable participation, maximize your impact, have a clear value proposition, and most important test, listen and respond.
Within Facebook, brands can focus in 3 key areas:
- Facebook Engagement Ads
- Pages and Events
- FB Connect, Apps, Mobile
- knowing the social graph
- building your brand and shape it
- driving engagement
Many companies are using Facebook to drive engagement with their friends vs using micro-sites or landing pages. Companies want to engage the consumer for 30 days or more and not with 30 seconds TV Ads.
I am grad to see that Facebook is ready for Latin America. Is your company ready to use Facebook to engage consumers?