MundoContact (CRM and Contact Center Portal in Latin America) and Solvis (my CRM consulting company) are patronizing a Social CRM webminar where I will present how Social Media can be integrated with CRM systems. In the past few months I have seen 2 trends regarding Social CRM in Mexico and Argentina. Mexico's agencies and some brands are looking for social media solutions to capture leads from social media marketing efforts, and in Argentina, I have seen the implementation of Social Media Centers to take care of customer service issues found on Facebook and Twitter.
During the webminar. I will be speaking about what it means to integrate Facebook, Twitter, Social Media monitoring tools, community platforms, CRM and Call Centers. And since social media is not about technology, I will also speak about what you need in terms of processes and people to be ready to execute your Social CRM strategy.
See Solvis Press Release here.
To register click here.
Date: Nov 19, 2010
Time: 11 AM (Mexico City time)
The webminar will be in Spanish.